Opening Moves

Bumble (this is spec work)

The Brief: Bumble's ad campaign for their new "Opening Moves" feature was a huge flop, going viral online for all the wrong reasons. The goal of this copy challenge was to create an ad introducing Opening Moves, but make it...actually good.

The Idea: With internet virality in mind, I decided to combine Bumble's campaign with TikTok's "I'm Looking for a Man in Finance" sound that was trending online at the same time. The sound was hugely popular online, so it's a pop culture reference that Bumble's target demographic would definitely understand.